Eid Mubark

Box appeal charity campaign launched in Oman

Box appeal charity campaign launched in Oman

(Our Correspondent)

23 August 2011, 9:03 PM

MUSCAT — Charity campaign ‘The Box Appeal’ has been launched in Oman for the first time.

Promoters Radisson Blu and Park Inn hotels together aim to fill 1,000 boxes collectively, “helping to ensure this is the most successful edition of the appeal to date”, senior officials of the two hotels told a news conference here.

The initiative asks people to give back to those who need it most by filling a small box with a list of everyday items such as toothpaste, toothbrush, comb, towel and body soap.

Donors can participate by picking up a box from either of the hotels or from the appeal’s partners, City Centre Muscat or Qurum City Centre, fill the box with the requested items and return to the distribution point.

The hotels in Oman will be joined by other Radisson Blu and Park Inn hotels in the UAE, Egypt and Bahrain. Overall 13 hotels will take part aiming to collect over 10,000 boxes.

The Radisson Blu and Park Inn hotels in Oman have partnered with local charity Dar Al Atta which will help distribute the boxes at the end of the campaign to families and individuals most in need.

In addition, many local companies have pledged their support to The Box Appeal in a show of community spirit.

“We are pleased to launch The Box Appeal in Oman for the first time and thank our partners who have lent their support to the initiative,” Rabih Zein, General Manager of Park Inn Muscat, said.

Michael Jacobi, General Manager of Radisson Blu Muscat, observed that “there are so many opportunities to give back to the community during the month of Ramadan. We hope the simplicity of The Box Appeal campaign will draw the attention of the public. Anyone can do this — it is so easy to get involved and contribute”.

The charity campaign will run until September 15.

ravindranath@khaleejtimes.com